Of You, For You. Our Story.

We have all been involved with different coaches and coaching companies throughout our respective careers. We have all benefited greatly from being coached and being held accountable by credible industry professionals. We loved our collaboration, respect for each other and friendship

We sincerely believe everyone needs a coach, which pushed us to create the best business coaching platform possible.

The best professionals, athletes, and entertainers (highest earners)
have a coach. The coach’s job is to push you to BE. The BE is up to your vision. Our job is to help you create a vision, expand the vision, and execute that vision. With that realization, … Be. coaching and consulting was formed.

Be Fearless • Be Generous • Be Your Best Self •Be Fearless • Be Generous • Be Your Best Self

We are the coaching and consulting community that provides knowledge, resources, connection and experience. We exist to empower your independence, financial freedom, life balance, and legacy.

Meet Your Principles.

We have been doing it, and doing it well … Our Principles PROVEN success:

9.7 Average Years of Coaching Experience

2.1MM Average Annual Income

6.5MM Average CASH Net Worth

13.8 Average Years of Being a student.

25 Average Years of Industry Experience

1,506 Students Coached.

Jane Floyd

Jane Floyd has established herself as a force in the world of lending with three decades of experience.

Last 5 years averaged over $4,000,000

2023 personal production - 321 loans for $130mil

Helped over 14,000 families navigate the home loan process

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Why I Coach?

Jane can visualize people’s potential, sometimes even before they can see it for themselves, sparking her love of coaching. She finds pride in elevating the industry by developing and nurturing talent.

Strengths

High Energy

Overcoming Adversity

Tenacity Relationship

Building

Chad Lubben

Chad Lubben has established himself as one of the top mortgage advisors in the country by helping his clients to understand the mortgage process and what loan is best for them using his Professional Loan Presentation.

Last 5 years averaged over $2,300,000 annual income

Approximate cash net worth: $6,300,000

2022 personal production – 296 loans for $104,581,671

Has made at least 1MM income eight years in a row.

Helped over 6,000 families navigate the home loan process in a 22-year career

Scotsman Guide Top 200 Loan Officer seven times.

$100,000,000 in volume nine times

President’s Club Producer 14 years standing

Why I Coach?

From the depths of financial despair to personal struggle of attempted suicide and drug addiction, I emerged stronger, guided by faith, coaching, and the unwavering support of my wife. Having overcome that adversity, I am now driven to pay it forward. My mission is to empower you in your business journey, drawing from my own transformative experiences. Let's turn challenges into triumphs together—I'm here to guide you to greatness!

Strengths

Investing

Accountability and tracking for team building and coaching.

Professional Presentation for referral partners and clients

Prospecting

Efficiencies and Technology

Dayton Schrader

41 years in the business. 37 with RE/MAX and 4 ½ with EXP.

RE/MAX Circle of Legends in 2010 for 10 years and $10,000,000 in commission.

RE/MAX Luminaires of Distinction for 20 years and $20,000,000 in commission.

EXP ICON every year.

18 Time Greater San Antonio Builder’s Association Realtor of the Year

5 Time Texas Association of Builders Realtor of the Year.

San Antonio Business Journal #1 Team 6 times in the past 8 years.

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Why I Coach?

Forty + years ago, people were nice to me, and I was a “nobody”. I was fortunate to be in some good offices. I was exposed to talented, professional agents. These people poured into me. I have never forgotten their kindness, support, and generosity. I love helping people and coaching has changed my life. Coaching is my way to pay it forward in an industry that has been very good to me.

Strengths

Builders

VIPs (non-industry) referral partners

Systems and processes

Professional

Jay Fletch

Over 26 years in real estate. Rank in the top 1%. Consistently closing over $100 million in volume and helping 200+ families each year buy or sell for the last several years. US Army veteran. MBA (Master of Business Administration) from University of St. Thomas. Holds over 18 real estate certifications and designations.

Why I Coach?

For me, coaching isn't just a profession; it's a passion. Sharing knowledge, empowering others, and being part of their journey is deeply fulfilling and personally satisfying. Being a Coach means contributing to the success of others. Your role in someone else's achievements can be incredibly gratifying and leave a lasting & meaningful impact. Coaching allows you to profoundly impact others' lives positively. I also believe that we have a responsibility, an obligation, to make a difference.

Strengths

Continuous learning. Listings. Implementation. Thought leader.

Mike Wood

18 Years in the business. Average annual income over the last 5 years is $1.2M Cash net worth $10M and growing.

18 years in the business

Connect on LinkedIn

Why I Coach?

The why is easy, life is about having impact and helping others in my point of view and coaching allows me to do that.

Strengths

Rapport building

Negotiation skills

Social Media

Phil Puma

With a dynamic presence in the real estate industry since 2003, Phil Puma has been a catalyst for thousands of homeowners, seamlessly guiding them through their real estate journeys. Since 2015, Phil extended his expertise to coaching top real estate agents nationwide, sharing invaluable insights that transcend industry boundaries. Consistently achieving remarkable results, the Phil Puma team has closed over $100 million in volume annually since 2018. As a visionary co-creator of the innovative real estate CRM, REHomeBase, Phil continues to pioneer advancements in the field.

Why I Coach?

Having experienced the transformative power of coaching in both his business and personal growth, Phil is passionate about paying it forward. His mission is to empower fellow real estate agents to enhance their businesses while maintaining a harmonious work-life balance. Witnessing his coaching students not only meet but exceed their goals is the most gratifying aspect of his journey.

Strengths

Phil Puma’s strengths lie in effortlessly building rapport, fostering strong connections and cultivating positive relationships. Renowned for his networking skillfulness, Phil has earned a sterling reputation in his community. Additionally, he takes great pride in fostering a fun and productive team culture that contributes to collective success.

Certified Be. Coaches

Brian Kludt

Brian Kludt truly knows what it takes to deliver excellence in every area of his life. A consistent Top Producer and one of the country’s premier mortgage lenders since 1999, Brian is also a nationally known speaker and trainer having coached hundreds of top producers in the mortgage industry for the past 10 years. Brian was born and raised in southeastern Wisconsin. Outside the mortgage industry, Brian is an avid music fan, voracious reader, and enjoys spending time at his lake home in northern Wisconsin with his wife, 3 kids, and 3 English Cream Retrievers

Why I Coach?

One of the greatest joys and passions in life is helping others recognize their greatness and working with them to design and execute a plan to operate and live into the fullness of that greatness

Strengths

Systems

Process

Organization

The ability to take the complicated and make it simple.

Lisa Sinn

Lisa is the team leader of one of San Antonio's Top Producing Real Estate Teams and has been selling real estate since 2006. Lisa's strong work ethic, heart for her clients, market knowledge, and negotiation skills have been the keys to her success over the years.

Why I Coach?

I coach because of my passion for helping people unlock their full potential and become the best version of themselves. I love being able to pay it forward and pour into my students the way that my coaches have poured into me. The impact my coaches have had on me has not only changed my business, but has changed my life. I want to do the same for others.

Strengths

VIP Relationships

Farming

Matt McCormick

Proud Husband to his wonderful wife Kathy for over 35 years and father two amazing daughters, Madison and Mallory, Matt resides in Aptos, CA. Serving his Clients real estate needs up and down the coast of California, he and his wife are also the proud owners of Aptos Creek Vineyards. Matt is passionate about outdoor sports, and takes immense pride in completing four Ironman Triathlon events, completing his very first marathon at age 12. With a BS degree from Santa Clara University and an MBA from the University of Colorado at Boulder, Matt thrived for 27 years in Fortune 100 companies, but his entrepreneurial spirit led him to venture into the real estate industry.

Soon realizing that many real estate professionals lacked structure and systems, and that only 12% of real estate agents accounted for 88% of the commissions made, it became abundantly clear that this industry was sink or swim. Matt's hope as a coach is to encourage, inform, and empathize with fellow professionals while helping them navigate the challenges and triumphs that come with the industry. He embraces a strategic and holistic approach to building real estate businesses and achieving success.

Why I Coach?

Helping Others: I am drawn to coaching because I have a genuine desire to help others succeed and achieve their goals. Coaching provides a platform to support and guide individuals in their personal or professional development.

Passion for Personal Growth: I believe in the potential for positive change and enjoy being a catalyst for that change in others.

Fulfillment in Seeing Others Succeed: Witnessing the success and progress of our clients can be immensely satisfying.

Lifelong Learning: It is a blessing that encourages continuous learning. I love staying informed about new tools, techniques, and approaches to enhance my coaching skills.

Entrepreneurial Spirit: I have an entrepreneurial spirit and enjoy challenging clients to think differently as the industry changes, yet have the daily disciplines to execute with excellence.

Positive Impact: I often derive satisfaction from the positive impact coaching can make on clients. I love to play a mentor role in creating positive change in people's lives.

Strengths

Goal Setting & Planning, Active Listening, Effective Communication, Asking the Right Questions, Feedback & Constructive Criticism, Positive Reinforcement & Motivational Skills, and Problem-Solving Skills.

Holly Quinn

Holly Quinn is a dynamic and accomplished realtor with a passion for delivering exceptional client experiences. As a military wife and mom to four grown children, she understands the importance of flexibility and dedication.

Why I Coach?

Coaching has had a profound impact on Holly and her business; with her coaching abilities, she seeks to empower others to realize their full potential in real estate and in life.